ORM deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites and reviews.
ORM is first being mindful of your company’s online brand then building on that brand in the search engines (chances are this is where you are sought for the most) through social media and other websites that produce and disseminate content.
Basically, online reputation management is the process of controlling what shows up when someone Googles your name. We’ll show you how to promote positive content to the top of your search results and push unwanted content such as negative, irrelevant or competition contains farther down to ensure that when someone Googles you, their results are populated with positive, relevant content about you.