Lately it seems everyone has been raving about the power of search engine optimization (SEO). Many say it is their secret weapon to grow their business. So is it just hype or is it the real deal? And most importantly, why would you want to do this for your business?
If you are feeling a little confused about everyone’s favourite Internet word, you are not alone. SEO is the secret weapon of companies looking to rapidly grow their business through creating a steady stream of visitors. In fact, most businesses with a good marketing sense have been applying SEO best practices to their web presence for quite some time now.