- December 29, 2015
- Posted by: admin
- Category: Blog Post, Uncategorized
• To get on right direction
Many companies don’t have clear strategic goals that result into lack in digital marketing strategy, they don’t have idea that they can get new customer through this and also achieve deeper connection with existing customer. Digital marketing strategy gives right direction to your business
• To understand online market share for your product
Many times producer underestimates online demand for their products. Online market place is your potential online market. Online market place differs from traditional market with customer profile and behavior, competitors, propositions and options for marketing communications. Online market place is very dynamic in nature and increasing rapidly day by day.
• Threat of new entry
Threat of new entry is one of the models in Porters five model theory. If you’re not focusing enough on digital marketing or you’re using traditional methods of marketing with no clearly defined strategies, then your competitors will eat your customers with their digital spoon.
• To get powerful online value proposition
A clearly defined digital marketing strategy will help you differentiate your online service motivating existing and new customers to engage initially and stay loyal in future.
• To understand your online customers
Digital marketing is most measurable way to study your spending on marketing activities. But Google Analytic and similar will only tell you volumes not sentiment of the customers. You need to use other forms of website user feedback tools to identify your weak points and then address them. In that your page on Facebook, twitter can help you.
• Best of both worlds
Your marketing strategy cannot be only depending upon the digital marketing channels. It’s all too common for digital to be completed in silos whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. But of course it’s less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels. In that way you get the best of the bot world.
• Avoiding duplication
Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.
• Companies are not agile enough to become pioneer
If you look at the top online brands like Amazon, Dell, Google, Flip kart, quicker they’re all dynamic – trailing new approaches to gain or keep their online audiences. As there maximum business is depending upon that only.
• Companies need to more optimizing
Every company with a website will have analytic, but top management of companies don’t have time to look on this analytic or act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing.
So that’s my top reason for why companies need digital marketing strategy, hope this will help you. Right a comment for support. See ya..!!