- January 4, 2016
- Posted by: admin
- Category: Blog Post, Uncategorized
Why your business needs SEO
Lately it seems everyone has been raving about the power of search engine optimization (SEO). Many say it is their secret weapon to grow their business. So is it just hype or is it the real deal? And most importantly, why would you want to do this for your business?
If you are feeling a little confused about everyone’s favourite Internet word, you are not alone. SEO is the secret weapon of companies looking to rapidly grow their business through creating a steady stream of visitors. In fact, most businesses with a good marketing sense have been applying SEO best practices to their web presence for quite some time now.
If you are thinking about SEO for your business, here is what you need to know:
The Common Misconception
Many people do not have idea about SEO. Most people think they have a good idea of what it is, and may say something along the lines of, “SEO brings more visitors to my website.” A better way to understand SEO is that it helps your business grow. You should be interested in your website ranking higher for the right keyword search phrases that are relevant to the people you want to find your company. Without a proper understanding of how SEO works, many people latch onto search engine keywords with a high volume. These are likely the most competitive and often are not always the best for driving the right kind of traffic that would ultimately grow your business.
Get To Know SEO
Every day, people are using search engines to access information. It is Google, Yahoo, and Bing’s job to bring you the most relevant and accurate results possible after you type in a search phrase. SEO is a method that ensures these search engines value your website as a relevant and accurate result. Try and think about it this way. The last time you searched for something online, how many pages of search results did you skim through to find what you were looking for? If you are like me, you probably did not make it past the first page or two of results. Simply say, SEO is helping those who use search engines to find you. This boosts your website’s visibility to drive new customers, visitors, and buyers to your brand or business.
How Does SEO Actually Work?
Think of SEO as an organizing function. Search engines like Google use algorithms to calculate which websites should show up ordered in search results. They do this by sending out a “spider” or “bot” to crawls the website and learn about it. This is a computer program that looks through a website’s content. This spider considers things like the titles of pages, text, images, videos, tags, etc. It reviews how much content is on the website, if it is original content, and how often it is updated. Last but not least, the website is evaluated for optimization based on popularity. This usually comes from checking to see if other relevant websites in its database link back to the one it’s crawling.
The Impact of SEO
SEO’s power lies in the amount of ways it can influence your business. If you are looking to grow your business using SEO, you must understand its two general areas: onsite and offsite optimization.
Onsite, the most important ranking factors for Google are the page content and the “<title>” tag in the HTML code. Both should include the keywords you would like the page in question to rank for but do not overdo it. For example, if your company produces basketballs, you will want to include “basketball” in the necessary areas. Placing your keyword too frequently is known as keyword stuffing and it can be a magnet for algorithmic penalties created by search engines.
In terms of offsite optimization, the No. 1 signal for SEO comes from links or references to your site. This is Google’s way of crowd sourcing what is useful to searchers. If 1,000 websites link to Site A and five link to Site B, which do you think is more likely to be useful? At the same time, links must be from relevant, high-quality website. it’s about quality over quantity.
The best way to get this type of link is through reaching out and offering value to a webmaster. This can be done by presenting exclusive content or developing a relationship strong enough to leverage and earn a link back to great content on your own website. However, you should never pay for a link back from another site. This goes against all search engine policies and is the fastest way to get your site banned. Instead, look for an SEO firm, like NADSOFT, which can aid you in both creating targeted content and reaching out to relevant sites to feature that content and your link.
Using SEO to Impact Your Business
Now that you understand, what SEO is and how it works, you can begin to harness it to affect your business. SEO is like any other form of marketing. When you see an advertisement on TV, there is a percentage of people who will watch it, like the product featured, and end up purchasing it. This exact same process takes place when you use a search engine except it is more effective, targeted, and easily tracked through analytics. Every minute, there are two million search queries taking place on Google. With SEO, you can show up in results for relevant searches. By making your website appear when someone searches for something you offer, those people will be more likely to access your website, like what they see, and inquire about or buy your product or service.
If this influx of information has you wondering whether you need to pass your SEO needs onto an expert, which just might be the answer. While SEO is mostly common sense with a focus on customer happiness, a talented SEO firm like NADSOFT may come in handy if search engine traffic is a big factor in the success of your business.